Seren
Fashion, Retail
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Print design
Packaging design
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SEREN is a London based brand set up by designer Lucia Dailey in 2016. Best loved for its signature silk jumpsuits, SEREN was created to bring a new and unique aesthetic to event and holiday dressing.
SEREN is committed to creating minimal waste therefore each piece is either custom made or part of a consciously created limited-edition collection; intended to become a rare and treasured wardrobe item for years to come.
The founder of SEREN came to me asking for a new packaging design that was at a lower cost but still looked luxurious. I was able to use programs such as Pacdora to help her visualize a new look and feel for her branding and work together with her and the factory to create her vision.
After I was briefed, I presented three concepts using the brand colours of the SEREN guidelines. Each idea needed to be simple yet express personality which I did by adding copy to the front inside lid and bottom of the box. The user would reveal each of these messages at different parts of their journey when unsealing the packaging.
I created dyelines and 3D models to make it easier for my client to visualize my ideas from which she selected the orange and off-white concept as seen to the right and visual above.
To add a finishing touch, I created various sticker designs to seal each box and again complete that luxury feel which the client was asking for.
