Covered In wheat
Tech accessory
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Logo design
Pitch deck
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Smartphone technology has progressed to the point where devices can last more than two years on the hardware and software side. To make sure your smartphone lasts longer, hardware protection is needed.
Covered in wheat is formed from wheat, wood fiber and biological plastics meaning no impact to the environment on disposal. Protecting your phone with a fashionably designed case.
Covered In Wheat came to me to help them design a logo for their new product. When creating this logo I had to take various aspects into account. Like all brand identities, the emblem would be used on the product itself as well as across social media, websites, and printed marketing materials. With this all in mind I needed to make sure the logo would suit each of these scenarios. I made sure to use a more than legible font which would react well when scaled and embossed into the phone case. I also wanted the logo to be recognizable within just one glance, using a wheat visual above the font to reinforce the brand name.
About the logo
I created around 30 different logo sketches before arriving at the final outcome. Beginning with sketches and then moving into Illustrator to transform these into vectors in order to present them to the client. With 2 rounds of logo designs, we finally arrived at the finished product which was then embossed onto their phone cases.
Once creating the logo the team asked me to make a deck to showcase their product to potential investors. I focused on a neutral background to highlight the bright palettes of the product and compliment the natural photography style. I also designed icons to be used within the presentation, website and on the packaging.
