IVF can be an emotionally complex and challenging journey for women and their partners. Mello aims to be a supportive platform restoring confidence, fostering connection, and offering guidance throughout the process.

Its visual identity strikes a balance between warmth and trust; earthy tones evoke a natural sense of calm, while serif typography brings a timeless, high-end feel. Together, these elements reassure users that they’re in the right place for thoughtful advice and meaningful support.