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Print Design:
Flyers
Mascot illustration
Merchandise for in-house cafe
Digital Design:
Campaign visuals across socials, and in-house screens.
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JAB was created with a mission to empower the world and make elite performance accessible to every person on the planet.
A lifestyle, that bring’s like minded individuals together, who are pushing the boundaries of their personal performance in life.
Inspired by boxing, JAB’s training philosophy brings together the best elements of a fighters training programme to the everyday person, to get you performing at your optimum
Newly opened in Victoria with a second studio due to open in Mayfair this year, JAB is rapidly expanding. With my experience working with former gyms, I knew I couldn’t miss the opportunity to get involved with this up and coming brand.
Together we have created marketing assets for campaigns, merchandise and branding for their new cafe which will be a big community hub within their studios.
Like most gyms, marketing assets are integral, especially when it comes to reaching out to corporates that can bring in a steady stream of income outside of your usual customers.
Here are some flyers I created to help with this marketing plan including drawing all the icons.
Joey’s Cafe
As part of their plan to build their community, JAB is creating Joey’s Cafe, where they will sell coffee and treats to all who come into their establishment. I loved being a part of this, bringing new skills in illustration to create variations of Joey’s Mascot and help them build this brand out across merchandising and all things needed within the store.
