Clubsportive
Health & fitness
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Branding
Creative direction
Campaign ads
Social media design
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Clubsportive is a luxury gym set in the city district of Amsterdam. Born in 2015 it now welcomes over 3000 members through its doors.
Clubsportive re-brand
Clubsportive is a luxury gym located in the city district of Amsterdam. founded in 2015 the space was iconic to those who lived and worked around it. As time went on however the city changed and Clubsportive stood still. It was time for a re-brand in order to re-connect with their market and be yet again be the gym on top.
Where did we start
with the re-brand?
Formerly we were expecting to do a complete re-brand however with complications of minimal budget we started by focusing on a new font and tone of voice. We also created new photography to accompany the current imagery which was beautiful but lacked a fitness aspect to connect with the market. The carousel below describes the process and outcome.
Creative direction
Using a similar colored backdrop to the previous brand shoot so we could tie in the imagery, we orchestrated a scene between fitness and the city. The idea was to showcase Clubsportive as the tranquility amongst the hustle and bustle of the city so our market would see the club as a place to ‘recharge’ away from their desks.
Campaigns
Over time I designed, edited, and art-directed campaigns for Clubsportive Instagram, Facebook, Youtube, and Out of Home ads with the help of videographers and photographers to make content. Instagram carousel ads became a favourite, users engaged more with the videos but clicked through to the website more frequently via the carousel static ads.
